Date:
2018-2020
Client:
Multiple
Category:
Experimentation / Augmented Reality / Experiential
Skills:
Concepting / Environment Design / Prototyping
Instagram AR has been stereotyped as a face filter and sticker filter platform, but I saw the possibility of expanding IG AR filters as portals to have a mini-escape experience as everyone is stuck at home during COVID quarantine. Part one of two different AR portal experiences, this one transports viewers into a deep sea environment, with animated fish and a Mango surprise for those who view in full 360. My role was in developing the concept and prototype, with the sound and 3D assets gathered from artists on Sketchfab, Facebook's sound library, and Soundbible.
Experience it for yourself here.
As part of a larger campaign, I created a Facebook AR filter using Spark AR. When someone activates the filter and open their mouth, Kavli cheese will rain down from the heavens to feed them our delicious cheese in a tube. Based on personal experience, the filter's pretty addicting to interact with because of its shear silliness, so use responsibly.
The rain of Kavli cheese was created as a gif in Photoshop, then transferred over to Spark AR to react when it detected an open mouth. This AR filter served three purposes: to inform, entertain, and to be sharable with friends on both Facebook and Instagram.
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Part two of IG AR portal exploration, I concepted and developed a Halloween AR portal (just in time for the spookiest season of the year). Similar to the first, this was created using Spark AR and assets compiled from a mixture of Sketchfab artists, Facebook's sound library, and Soundbible. In this experience, it became a true AR portal experience with a visible door into the outside world visible when doing a 180, along with a touch of face filter effects to promote Havas Mango when sharing on social. You can also both thank and blame me for the Mangoween title, haha.
Experience it for yourself here.
One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.
Concepting, Prototyping
Spark AR, Photoshop
