Date:
February 2021
Client:
Havas Mango
Category:
Immersive / Experiential / Interactive Web
Skills:
Concepting / Storyboarding / Prototyping / Sound Design
Havas Mango is an health and wellness agency that was created to shake up traditional health agencies and create immersive experiences to improve people's lives. Getting new clients during normal times is already hard enough - imagine doing that during the start of the COVID-19 pandemic. We needed to find innovative ways that would show off our smarts and talents that would be eye catching, informative, and inspire future clients and hires on what it could be like to partner with us. But how?
When brainstorming ways we could get new business, I suggested we show, not tell, our capabilities. Since Havas Mango started in Spring 2020, it was still a young company with not many public-facing projects to show off yet. Two strategists on the team recently created an internal 2020 and beyond wellness trend report, and I thought: why not share that with the world...while also bringing our unique Havas Mango creativity to the table? And so Beyond The Horizon was born.
Beyond the Horizon is an immersive, abstract storytelling experience that invites guests to pause and imagine what our lives will look like based on upcoming 2021 trends. Through leveraging Unity WebGL and creating custom 3D assets, we brought what otherwise would be a PDF trend report to life in a new and interactive way.
There were three major trends: Active Silence, Quantified Self, New Consumer Values. Active Silence focuses on finding the quiet within the hectic-ness of the everyday, beyond meditation. Quantified Self shows that, as we rely more on tracking ourselves, our bodies become a metric for how we view our personal health. New Consumer Values explains how, because of the Pandemic and other generational changes, people's priorities are changing and shifting towards improving self vs. objects. For the audio snippets shown at the end of each scene, you can listen here:
During this project, I led the creative development, ideation, and execution of the project. I was also the main developer on the project, being the only Creative Technologist on the team with an understanding of both Unity and 3D modeling to bring the concept to life.
One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.
Concepting, Strategy, User Experience, Prototyping
HTML, CSS, Javascript