Find a way to show potential clients and future hires what Havas Mango can do

Havas Mango is an health and wellness agency that was created to shake up traditional health agencies and create immersive experiences to improve people's lives. Getting new clients during normal times is already hard enough - imagine doing that during the start of the COVID-19 pandemic. We needed to find innovative ways that would show off our smarts and talents that would be eye catching, informative, and inspire future clients and hires on what it could be like to partner with us. But how?

Concept

Create the Future of Wellness leveraging immersive web technologies

When brainstorming ways we could get new business, I suggested we show, not tell, our capabilities. Since Havas Mango started in Spring 2020, it was still a young company with not many public-facing projects to show off yet. Two strategists on the team recently created an internal 2020 and beyond wellness trend report, and I thought: why not share that with the world...while also bringing our unique Havas Mango creativity to the table? And so Beyond The Horizon was born.

Solution

Beyond the Horizon

Beyond the Horizon is an immersive, abstract storytelling experience that invites guests to pause and imagine what our lives will look like based on upcoming 2021 trends. Through leveraging Unity WebGL and creating custom 3D assets, we brought what otherwise would be a PDF trend report to life in a new and interactive way.

There were three major trends: Active Silence, Quantified Self, New Consumer Values. Active Silence focuses on finding the quiet within the hectic-ness of the everyday, beyond meditation. Quantified Self shows that, as we rely more on tracking ourselves, our bodies become a metric for how we view our personal health. New Consumer Values explains how, because of the Pandemic and other generational changes, people's priorities are changing and shifting towards improving self vs. objects. For the audio snippets shown at the end of each scene, you can listen here:

During this project, I led the creative development, ideation, and execution of the project. I was also the main developer on the project, being the only Creative Technologist on the team with an understanding of both Unity and 3D modeling to bring the concept to life.

Concept

Use AR to animate instructions right off the page for improved context

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

Why this works

Use AR to animate instructions right off the page for improved context

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment. The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography representing key tools and actions needed.

Why this works

Shows Creative Potential

Showcases the agency's creative and technical capabilities in a "show not tell" way.

Informative

Informs clients on latest trends beyond a typical PDF.

Interactive

Allows visitors to interact with the content on their own terms, going as deep or light as they like.

The Process

behind-the-scenes: user Flow sketches and prototype iterations

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

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Another needless source of question marks over people’s heads is links and buttons that aren’t obviously clickable. As a user, I should never have to devote a millisecond of thought to whether things are clickable — or not.

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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

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