Client:
A large aviation company
Agency:
900lbs
Category:
Experiential
Timeline:
2 weeks
Skills:
Concepting / Strategy / User Experience / Storytelling / Experiential Design
A large avation company promoting their air taxis asked us to create a tradeshow booth that would inspire visitors and bring the realism that air taxi commuting is something that will be a reality within the next 3 years. At tradeshows like this one that are all about "The future of ____", attendees get so excited about the technologies featured, but it often feels like science future rather than a near reality. Our objective was to make the air taxi experience seem real and attainable as an alternate form of mass transit in the near future.
In a recent study, "commuters in the 15 most-congested cities spent an average of 83 hours stuck in traffic in 2017." To me, that was somewhat surprising to learn, but for my teammates, it was not unheard of. In my team, there are some who commute 45 minutes each way to work for a total of 7.5 hours per week, or 375 hours per year (on a 50 work weeks/yr schedule). That means less time spending time with friends and family (or even catching up on some zzz's) The question we asked ourselves throughout this RFP was: what would you do with the time not spent in traffic?
In order to bring this vision to life, we had to make it feel as seamless and modern as possible while also acting as inspiration for what the Skyport of the near-future could be. There were two distinct sections of the tradeshow booth: the front half transporting guests into the five stages of the air taxi ride process, and the second half giving a peek under the hood of potential routes and how it would work.
Within this first section, there are five stages in taking the air taxi at a Skyport:
1) Booking/Check-in
2) Observation Area
3) Skyport Lounge/Loading Area
4) Flight Deck
5) Deboarding and arriving at destination
To optimize the square footage for the space, we used the walk up part of the Skyport experience as an opportunity to show off the routes the air taxi will launch with and give a better understanding of how air taxis will blend in with our everyday routine. Small air taxi-shaped drones are the physical manifestation of air taxis, with buildings scaled down to match and projection of the traffic flow of jammed up cars are viewable from below. Guests could see which route was currently being taken, along with their live birds eye view to build up anticipation for their actual ride later in the experience.
Addresses a need in the market for a major brand to embrace both complementary and traditional health safely.
Using the foundation of Uber and the aviation company's separate visions, we combined them for the best of those realities.
Continues showcasing the company as innovative and future-forward at the world’s most trend-setting and innovative trade show.
Concepting, User Experience, Storyboarding, Experiential Design
Photoshop, Sketch
