OBJECTIVE

Improve the user experience of assembling IKEA furniture for customers.

The instructions that come provided with furniture are comprised entirely of 2D diagrams and have no words to provide context. In their effort to have lean production costs, IKEA has sacrificed their customer's experience of assembling the furniture...and customers aren't happy about it. Customers want to assemble furniture for themselves (either to feel a sense of pride in their work as a DIYer or because they have a tight budget), but hate the confusion the instructions invoke.

CONCEPT

Use AR to animate the instructions right off the page for improved context.

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

SOLUTION

IKEA Assembly: AR-enabled Furniture Assembly Instructions

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment.  The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography. The picture above is a real-life shot of the application in use.

HOW IT WORKS

Find the model, verify, start on-boarding to double check parts and tools being present, & begin furniture assembly instructions

CLICK THE PICTURE ABOVE FOR HIGH-FIDELITY MOCKUP OF THE SCREENS

Before it starts the AR instructions, IKEA Assembly will:
1) Ask the user what furniture model they want instructions for.
2) Identify the model requested.
3) Guide the user in verifying he/she has all parts and tools needed for assembly.

One of the biggest pain points for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.

PROTOTYPE

Clarify's Chrome Extension is a email plug-in that allows neurotypicals (those without Autism, mental illness, or words

RESULTS

Why this works

  • Less calls to the call center stemming from confusion, saving time and improving customer satisfaction from shorter wait times.

  • IKEA customers are already primed and ready with an AR-ready device from IKEA Place.                 

  • IKEA can utilize their current 3D model library from IKEA Place to power these instructions.           

  • Since IKEA creates their own products and doesn't have to worry about third-party manufacturer manuals, it expedites the process of getting AR instructions out to consumers.

  • Solves the frustration that consumers have had with assembling IKEA furniture for years.                

USER RESEARCH

PERSONA

INITIAL SKETCHES OF FLOW

FINAL USER FLOW

PROTOTYPE PROCESS

PRESENTATION

THE TEAM

Angelica Ortiz, XD

MY RESPONSIBILITIES
CONCEPTING
RESEARCH
USER EXPERIENCE
UI DESIGN
PROTOTYPING
3D MODELING
CONCEPTING
STRATEGY
RESEARCH
USER EXPERIENCE
UI DESIGN
PROTOTYPING
TOOLS USED
UNITY
SKETCH
PHOTOSHOP
CINEMA 4D
CRIMSON HEXAGON
UNITY
SKETCH
PHOTOSHOP
CINEMA 4D
CRIMSON HEXAGON
CRIMSON HEX
MY RESPONSIBILITIES

Concepting, Strategy, Research, User Experience, UI Design, Prototyping

TOOLS USED

Unity3D, Photoshop, Sketch, Cinema4D, Crimson Hexagon

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