DXC Partner Room

Demonstrating DXC's Partners as part of a cohesive, Tangible Network inspired by sci-fi

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

Summary

The DXC Partners room is an interactive experience that allows visitors to understand how DXC leverages its partner network in providing solutions for their clients. The experience included a complete overhaul of the existing Partner Room interior, which included an interactive, large scale video wall, a 7.1 surround sound audio system for immersive sound, and reactive LED lights to envelop guests in the core of the network.

Details

Client: 

DXC Technology

Agency: 

900lbs

Category: 

Experience Design / Environmental Design

Timeline: 

5 months

Skills: 

Concepting / Research / User Experience / Storyboarding / Sound Design / Vendor Management

Objective

Make the partner network easily understandable and interactive

DXC Technology offers services that are abstract and hard to explain at first grasp. Our task was to create an experience that would explain this intangible service while also being exciting, immersive, and fun to interact with.

Concept

The partner network is a living, dynamic network

DXC's partner network is fluid and changes based on the needs of the client and the future of the business. It is a dynamic process similar to the neural network within the brain (with inspiration from this Google Experiment). It's from here we drew inspiration for the overall look and feel of the project.

Created by 900lbs
Solution

The DXC Partner Room

This scalable and immersive experience was created by our team's in-house design and development team. Our team was the "turn-key" agency on the project, doing everything from concept development, UX, UI, environment design, development, vendor management, and overseeing construction and install. I was the Experience Designer on the project, crafting the environment design, overall UX, managing AV and architectural vendors, and establishing the feel and tone of the sound design.

Environmental Design

Defining the physical manifestation of the DXC Partner Network

Our client challenged us to discover ways that DXC and the partner network (made up of 23 different tech and hardware providers) would all be satisfied with...all with an extremely tight remodeling budget. To make sure that the content on the screen would shine, we created a dark atmosphere, with elements of reactive LEDs surrounding the guest in all directions to confirm or reaffirm actions made on screen. We also added some DXC personality by adding angular elements (noted with the triangle above the video wall) as a nod to the larger DXC company making this experience possible.

Storyboarding

Merging together the physical and digital for full immersion

In projects that combine the digital and physical components, I like to prototype it in some way to understand how it all comes together and refine from there. Below is the storyboards illustrating how the lighting effects might react to actions on screen and what part of the experience the guest is in. This later led to another animatic with the lighting effects that we showed to the client for feedback and approval.

User Experience

Two paths: Explore Mode vs. Filter by Outcome/Solution

There are two different paths an ambassador can take: for those who need to quickly understand, there's "Explore" mode that shows all partners on one screen. For those who have more time and want to go more in depth, there's the filtering mode. "Filter" mode goes by Business Outcome, Related Solutions, then provides a curated selection of partners based on their selection. The menu on the right side also enables guests and ambassadors to toggle between "Filter" parameters and "Explore" mode. Flexibility was paramount for this group, which informed the UX of the experience from the first iteration onwards.

Wireframes

Animatic

For the second iteration, we added a conclusion video at the end, along with initial effects on how filtering would occur when partners are selected within different outcome or solution type. We also tweaked the menu system and switched from a layered partner card effect to just one for backend simplicity.

Animated by Josh Bray
Concept

Use AR to animate instructions right off the page for improved context

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

Why this works

Use AR to animate instructions right off the page for improved context

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment.  The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography representing key tools and actions needed.

Install and Construction

Cross-team and partner collaboration

Throughout the project, Cole (Creative director) and I led conversations with key partners, particularly CCS (a new AV Integrator partner to 900lbs) and architectural firm, BBK. Part of this included creating spatial designs to understand guest affordances of the space, how the technology and construction will intersect, and overseeing the creation of construction documents accurately reflecting the design and client goals of the space. This shows the iteration and change of concept throughout based on client feedback.

Why this works

Makes an intangible service easily understood

Instead of a typical bullet list of partners on a site or having to explain what digital transformation is 30 times, this visualizes the partner network in an interactive way and all in one place.

establishes credibility and innovation-focused thinking

When you're in the business of digital transformation, there's an extra amount of scrutiny to walk the walk. This demo enables them to do that (and show off a bit, too).

creates an immersive and engaging environment for guests to end on a finale

The DXC Partner Room experience is the last of a 1 hour ambassador-led tour about the company. This experience energizes guests right before they leave for a great last impression.

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The Process

behind-the-scenes: Interaction Inspiration, Environment Inspiration, Environment Iterations, UX Storyboarding, and Sound Design Planning

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

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Features

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The spectacle before us was indeed sublime.

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Button Text
Interaction Inspiration
environment Inspiration
environment Iterations
Sound Design Planning
The Team

Cole Wiser, Creative Director
Mitchell Massey, Creative Producer
Alison Childs, Project Manager
Daniel Colina, Interactive Developer
Nate Propp, 3D Environment Artist
Jasmine Farrel, Designer
Angelica Ortiz, Experience Designer

MY RESPONSIBILITIES

Concepting, Research, User Experience, Experience Design, Storyboarding, Sound Design, Vendor Management

TOOLS USED

Illustrator, Photoshop, Sketch, Sketchup

MY RESPONSIBILITIES
CONCEPTING
RESEARCH
USER EXPERIENCE
EXPERIENCE DESIGN
STORY-
BOARDING
SOUND DESIGN
VENDOR MANAGEMENT
CONCEPTING
SOUND DESIGN
RESEARCH
STORY-BOARDING
USER EXPERIENCE
VENDOR MANAGEMENT
EXPERIENCE DESIGN
VENDOR MANAGEMENT
TOOLS USED
ILLUSTRATOR
PHOTOSHOP
SKETCH
SKETCHUP
ILLUSTRATOR
PHOTOSHOP
SKETCH
SKETCHUP

View other work

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Legowerk UX kit

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