Client:
DXC Technology
Agency:
900lbs
Category:
Experience Design / Experiential Design
Timeline:
5 months
Skills:
Concepting / Research / User Experience / Storyboarding / Sound Design / Vendor Management
DXC Technology offers services that are abstract and hard to explain at first grasp. In order to make it more engaging for visitors, we needed one singular metaphor or concept to explain this intangible service while also being exciting, immersive, and fun to interact with.
DXC's partner network is fluid and changes based on the needs of the client and the future of the business. It is a dynamic process similar to the neural network within the brain (with inspiration from this Google Experiment). It's from here we drew inspiration for the overall look and feel of the project.
This scalable and immersive experience was created by our team's in-house design and development team, in charge of everything from concept development, UX, UI, environment design, development, vendor management, and overseeing construction and installation. My responsibility was to ideate overall space design concepts, craft the environment design, overall UX, managing AV and architectural vendors, and establishing the feel and tone of the sound design while closely working together with the Creative Director (similar to a CD/ACD dynamic).
Throughout the project, the Creative Director and I led conversations with key partners, particularly CCS (a new AV Integrator partner to 900lbs) and architectural firm, BBK. Part of this included creating spatial designs to understand guest affordances of the space, how the technology and construction will intersect, and overseeing the creation of construction documents accurately reflecting the design and client goals of the space.
Our client challenged us to discover ways that DXC and the partner network (made up of 23 different tech and hardware providers) would all be satisfied with...all with an extremely tight remodeling budget. To make sure that the content on the screen would shine, we created a dark atmosphere, with elements of reactive LEDs surrounding the guest in all directions to confirm or reaffirm actions made on screen. We also added some DXC personality by adding angular elements (noted with the triangle above the video wall) as a nod to the larger DXC company making this experience possible.
Instead of a typical bullet list of partners on a site or having to explain what digital transformation is 30 times, this visualizes the partner network in an interactive way and all in one place.
When you're in the business of digital transformation, there's an extra amount of scrutiny to walk the walk. This demo enables them to do that (and show off a bit, too).
The DXC Partner Room experience is the last of a 1 hour ambassador-led tour about the company. This experience energizes guests right before they leave for a great last impression.
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In projects that combine the digital and physical components, I like to prototype it in some way to understand how it all comes together and refine from there. Below is the storyboards illustrating how the lighting effects might react to actions on screen and what part of the experience the guest is in. This later led to another animatic with the lighting effects that we showed to the client for feedback and approval.
There are two different paths an ambassador can take: for those who need to quickly understand, there's "Explore" mode that shows all partners on one screen. For those who have more time and want to go more in depth, there's the filtering mode. "Filter" mode goes by Business Outcome, Related Solutions, then provides a curated selection of partners based on their selection. The menu on the right side also enables guests and ambassadors to toggle between "Filter" parameters and "Explore" mode. Flexibility was paramount for this group, which informed the UX of the experience from the first iteration onwards.
For the second iteration, we added a conclusion video at the end, along with initial effects on how filtering would occur when partners are selected within different outcome or solution type. We also tweaked the menu system and switched from a layered partner card effect to just one for backend simplicity.
Throughout the project, Cole (Creative director) and I led conversations with key partners, particularly CCS (a new AV Integrator partner to 900lbs) and architectural firm, BBK. Part of this included creating spatial designs to understand guest affordances of the space, how the technology and construction will intersect, and overseeing the creation of construction documents accurately reflecting the design and client goals of the space. This shows the iteration and change of concept throughout based on client feedback.
Concepting, Research, User Experience, Experience Design, Storyboarding, Sound Design, Vendor Management
Illustrator, Photoshop, Sketch, Sketchup
