
Designed an immersive 360 dining experience inspired by Alice in Wonderland, transforming a meal into a magical journey
*Thumbnail from concept artist, colored by AI
A whimsical food cart where animated robots "serve" nitrogen-infused treats through pod doors while hidden staff prepare treats.
*Thumbnail is an AI render from rough comp

Designed a CES experience making air taxis feel inevitable, showing attendees a Skyport demo of the (near) future.
*Thumbnail is an AI render
A pitch concept of a mobile wellness pop-up for COVID-era social distancing, exploring wellness in a low-contact circumstance.
A redesign of the FOSSIL retail store to encourage more customer engagement, easier navigation, and foster a love of watch craftsmanship

A prototype exploring closing the gap between VR players and physical audiences for physical activations, turning passive viewers into active participants.
Want to learn more about a project? Ask me!
TL;DR: I’m an award winning Senior Creative & Technologist specializing in creating memorable and immersive physical and digital experiences through creative concepting, experiential design, strategy, & emerging tech. If you're looking for an experiential senior creative, ACD, or creative lead with a multidisciplinary strategic approach and an understanding of new technologies to push concepts further, let's chat!
Full version: I am passionate about creating work that is memorable, multisensory, and magical. I do this by creating inclusive environments for creative innovation, fostering communication across departments to understand the goals of each project and define success for both the client and agency, and keep current of new technologies to enhance (not define) our creative execution. Ideally, the technology should be "invisible", providing just that touch of magic to keep it interesting without providing extra complexity for guests. My favorite project (so far) was ideating and pitching a concept for a water show in the DFW area, with a close second creating an immersive theater retail space for a smart home brand.
I've led projects with multimillion dollar budgets with teams across 4 time zones, talked shop with architectural and vendor partners, mentored creatives of varying seniority and career goals, and presented winning pitches to creative leadership at Fortune 500 B2C & B2B companies.
Past projects include experiential, trade shows, pop ups, pitches, multi-sensory retail concepts, metaverse, generative AI, motion capture, immersive web, non-traditional advertising, immersive dining, VR, AR, touch-reactive tables, holistic experience redesign, & more.Recent clients include but not limited to Netflix, Nike, Google, Lenovo, Lexus, Dove, P&G, Red Bull, and Royal Caribbean.
Feel free to reach out if you'd like to inquire about remote collaboration opportunities (creative direction, experiential design, creative technology), speaking engagements, teaching and mentoring, or if you'd like to chat over a virtual latte ☕

Clio Bronze 2022
Life Interrupted












2023
Coming soon
2022
Hanze University
Guest Lecture: A journey into creative technology
Circuit Stream
Interview with an XR Designer: Angelica Ortiz
2021
LW&D Miami
An immersive Exploration of spatial experiences (interactive)
2020
VCU Brandcenter Alumni Panel
Experiential: What is it and how has it changed due to COVID?
2019
VCU Brandcenter Guest Speaker
Immersive In the Experiential Age: where experiential and emerging tech meet
Juniors in Tech
Q&A with Angelica Ortiz: How to get a career in experience design and ethical emerging tech
2018
VRAR Association Richmond
Augmented Reality Panel: Current state of Augmented Reality and other topics
From ideation and mockups to renderings and prototypes
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One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.



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Presenting at the VRARA Richmond panel on Augmented Reality.
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