I’m Angelica Ortiz, an award-winning Creative Lead specializing in crafting magical, multisensory, and memorable experiences through creative, experiential design, strategy, and emerging technologies.
Transformed smart home from practical to emotional by creating six multisensory zones that made invisible home threats viscerally real.
Crafted an immersive theatrical experience that used storytelling and rotating stage design to reveal the unseen struggles of sickle cell patients, earning a Clio Bronze in 2022.
Turned abstract B2B partnerships into an immersive sci-fi experience with interactive video walls and reactive lighting.
Designed an immersive 360° dining experience inspired by Alice in Wonderland, transforming a traditional meal into a multi-sensory journey in a magical, ever-changing environment.
Spearheaded VR musical entertainment and virtual stadium concepts that captivated Gen Z audiences in Meta's platform.
Developed award-winning industry-standard guidelines for inclusive AI image generation across major platforms to combat beauty bias.
Services Offered
As a Creative Lead specializing in immersive storytelling and emerging technology, I bring a hybrid approach—balancing creative vision with technical fluency to craft transformative experiences.
Developing the overarching creative vision for experiential projects means translating brand goals into compelling concepts that drive every creative decision.
Example deliverables: experience strategy documents, creative frameworks, concept presentation decks with visual storytelling, and creative briefs that guide the entire project from inception to execution.
Multi-touchpoint experiences require careful orchestration to create meaningful connections between brands and audiences.
Example deliverables: guest journey maps, emotional experience flows, audience engagement strategies, cross-platform experience design, and immersive storytelling frameworks that map out how every moment of interaction serves the larger narrative and business goals.
Bringing concepts to life through spatial design and environmental storytelling transforms abstract ideas into tangible experiences.
Example deliverables: moodboards, spatial mockups and 3D visualizations (using Blender, Twinmotion, SketchUp), environmental design concepts, interactive media storyboards, and lighting and atmosphere design that creates the right emotional impact for your space.
Breakthrough thinking emerges from structured creative processes and collaborative exploration of possibilities.
Example deliverables: creative campaign concepts, multi-sensory experience frameworks, workshop facilitation outcomes, and innovative solutions that push beyond obvious approaches to find truly differentiated ideas that resonate with target audiences.
Technical feasibility assessment prevents expensive surprises by evaluating whether creative concepts can actually be built successfully before production begins.
Example deliverables: pre-production feasibility reports, emerging technology implementation strategies, vendor capability evaluations (fabrication, AV, development, design), and innovation opportunity identification.
Compelling narratives win work and align stakeholders around creative vision through strategic storytelling.
Example deliverables: new business pitch decks with persuasive frameworks, client presentation materials, thought leadership content, creative campaign presentations, and stakeholder alignment documents that communicate complex ideas clearly and convincingly.
Bridging creative vision with practical execution across departments ensures original concepts survive the complexity of multi-disciplinary production.
Example deliverables: team communication protocols, creative standards documentation, vendor briefing templates, design intent specification sheets, production milestone checklists, and creative review process guides for technical teams.
Variety of past clients and industries
Through partnerships with leading agencies including Havas, Monks, 900lbs, Zeus Jones, and Team One
Awards and Thought Leadership