Smart home technology had become commoditized around cost savings, making purchasing products uninspiring. Working with a Fortune 500 home electronics brand through 900lbs over 8 months, our challenge was to transform a practical product category into one consumers can't live without.
Alongside the Creative Director, I developed the creative vision to reframe their value proposition from "save money" to "save what matters most"—transforming 6 retail environments into immersive experiences where visitors explored how smart home products fit their lifestyle through various scenarios. The centerpiece was a dramatic experience where visitors witnessed near-disasters that the technology prevents, making abstract benefits viscerally real.
Through strategic ideation, cross-functional leadership, and spatial design, we created a $2M+ experiential retail environment that turned invisible technology benefits into tangible, compelling experiences consumers couldn't forget.
A surreal multi-sensory experience using projection mapping and choreographed smoke effects that placed visitors inside disaster scenarios—burning homes, flooding, burglaries—before revealing how smart home systems prevent these tragedies.
Real running water in clear aquarium-like displays let visitors see 'behind the walls' of their home's plumbing system. App-controlled demonstrations made invisible water issues tangible and immediate.
Interactive transparent screens provided x-ray views of home networks, helping visitors understand connectivity through compelling visual storytelling.
Interactive scenarios where visitors experienced break-in prevention alongside security professionals, demonstrating real-time protection capabilities.
Mechanical air cannons shot smoke rings at digital displays—a playful yet educational approach to visualizing energy efficiency in action.
Gamified scenarios where visitors fought invisible air quality threats like humidity, dryness, and contamination. Interactive elements helped them discover products that directly solved each challenge.
900lbs
CCS
JLL
ArtGuild
SensoryCo
Cole Wiser, 900lbs
Angelica Ortiz, 900lbs
Mitchell Massey, 900lbs
Alison Childs, 900lbs
Daniel Colina, 900lbs
Designer, 900lbs
3D Environment Artist, 900lbs
Interested in transforming technical products into emotionally compelling experiences?
