Date:
August - October 2021
Client:
Media.Monks
Category:
Innovation / Experiential / Creative Technology / Experimentation
Skills:
Concepting / World Building / Mentoring / Video Production / Prototyping
When we were starting our metaverse Lab Report, we realized that there were so many voices saying conflicting things that made it hard for our clients to wrap their heads around what the potential of continual metaverse investment could result in.
Instead of being just another voice saying what the metaverse is and isn't, we decided to show rather than tell, using Roblox as the platform to prototype with and use as a basis for our concept video. Working alongside a team of 4 creative technologist, I was the unofficial Creative lead, making sure the interactions and environment fit within common metaverse attributes and mentoring our creative tech interns.
In this experience, we brought to life the seamless connection between different metaverse worlds and how digital actions carry over into our physical, real world reality. There will be hundreds of thousands of worlds in the upcoming metaverse, but the worlds featured within this experience include:
Admin - a central hub of personal information storage, where users can store items, view virtual currencies, and see an overview of friend stats and messaging
Social - an ethereal, thought bubble environment where users can view, share, and connect with others in real-time
Shopping - a dynamic environment where users can shop countless categories all in one place. Includes NFT exclusives, UberEats ordering, and Snapchat Try On
Listen to our behind-the-scenes discussion of this prototype on our Scrap The Manual podcast episode.
Using a "day-in-the-life" storytelling approach
To show what is technically possible while also showing a vision for the future
To future and current clients when being considered for metaverse-like projects
One of the biggest pain point for users was getting half-way through assembly and realizing they missed a crucial part and have to call customer service and stop their assembly groove. By having an onboarding process confirming everything before assembly starts, it helps address possible situations that might take the user out of the assembly process.