Metaverse Concept (feat. Roblox)

Bringing to life how the metaverse could be through a combo of prototyping and concept development

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

Summary

For the metaverse Labs Report, we wanted to create a vision for what the metaverse could be leveraging existing 3D social platforms. We used Roblox to build the virtual world and demonstrate potential features, in addition to creating a concept video for the features that aren't currently available on any one platform (yet). With this, we were able to translate metaverse from a buzzword into a tangible thought piece for us to educate clients and internal teams.

Details

Date: 

August - October 2021

Client: 

Media.Monks

Category: 

Innovation / Experiential / Creative Technology / Experimentation

Skills: 

Concepting / World Building / Mentoring / Video Production / Prototyping

Objective

What even is the metaverse?

When we were starting our metaverse Lab Report, we realized that there were so many voices saying conflicting things that made it hard for our clients to wrap their heads around what the potential of continual metaverse investment could result in.

Concept

Let's Show The Metaverse vs Tell

Instead of being just another voice saying what the metaverse is and isn't, we decided to show rather than tell, using Roblox as the platform to prototype with and use as a basis for our concept video. Working alongside a team of 4 creative technologist, I was the unofficial Creative lead, making sure the interactions and environment fit within common metaverse attributes and mentoring our creative tech interns.

Execution

The metaverse made tangible

In this experience, we brought to life the seamless connection between different metaverse worlds and how digital actions carry over into our physical, real world reality. There will be hundreds of thousands of worlds in the upcoming metaverse, but the worlds featured within this experience include:

Admin - a central hub of personal information storage, where users can store items, view virtual currencies, and see an overview of friend stats and messaging

Social - an ethereal, thought bubble environment where users can view, share, and connect with others in real-time

Shopping - a dynamic environment where users can shop countless categories all in one place. Includes NFT exclusives, UberEats ordering, and Snapchat Try On

Listen to our behind-the-scenes discussion of this prototype on our Scrap The Manual podcast episode.

Concept

Use AR to animate instructions right off the page for improved context

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

Why this works

Use AR to animate instructions right off the page for improved context

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment.  The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography representing key tools and actions needed.

Why this works

Clarifies what the metaverse could be

Using a "day-in-the-life" storytelling approach

Uses the Roblox Prototype as a base

To show what is technically possible while also showing a vision for the future

Demonstrates knowledge of Roblox

To future and current clients when being considered for metaverse-like projects

The Process

behind-the-scenes: 3D Modeling and AR Filter Prototyping Screenshots

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

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Features

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Features

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Heading

The spectacle before us was indeed sublime.

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The Team

Rushali Paratey, Creative Technologist
Angelica Ortiz, Creative Technologist
Seraphine Thürler, Creative Tech Intern
Tijana Wekker, Creative Tech Intern

MY RESPONSIBILITIES

Product Design, 3D Modeling, Prototyping

TOOLS USED

Cinema 4D, Photoshop, Facebook AR Studio

MY RESPONSIBILITIES
CONCEPTING
PROTOTYPING
VIDEO PROD
MENTORING
TOOLS USED
ROBLOX STUDIO
PREMIERE

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Legowerk UX kit

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