Wawa Gas Station Game

Utilizing The Wait Time To Earn Credits, Have Fun, And Foster Brand Loyalty

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

Summary

Waiting for your gas to be filled is just dreadful. The wait. The endless scrolling on your phone. You're just hoping that you hear that click soon so you can move on with your day. Could that experience just be a little bit better? That's what my team and I set out to do with this Wawa gas station game. I made the prototype of the game, created the animations, and did the drawings of the characters. The physical installation was led by Trevor Naughton, and the visual aesthetic of the gas station pump and the branding was led by Whitney Downing. The best part was rolling in our concept into class and watching the look of surprise on everyone's faces.

Details

Date: 

March 2017

Client: 

VCU Brandcenter

Category: 

Product Innovation

Skills: 

Concepting / Storyboarding / Motion Capture / Prototyping

Interface

The user would go through the typical motions of filling up the gas tank, bt instead of getting an annoying ad, users get the option to pass the time by playing the game on the digital screen to earn credits towards their next purchase.

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Another needless source of question marks over people’s heads is links and buttons that aren’t obviously clickable. As a user, I should never have to devote a millisecond of thought to whether things are clickable — or not.

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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

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Features

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Features

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Features

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Heading

The spectacle before us was indeed sublime.

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Features

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Prototype

This was an actual prototype that we demoed in class. There is an iPad acting as the gas station screen, while the base acted as the skin for the gas station pump. We created all aspects of the gas station pump ourselves.

Full view of the gas station pump.

The Team

Whitney Downing, Art Director • Trevor Naughton, Experience Designer • Angelica Ortiz, Experience Designer

MY RESPONSIBILITIES
MY RESPONSIBILITIES
CONCEPTING
USER EXPERIENCE
GAME DESIGN
PROTOTYPING
CONCEPTING
USER EXPERIENCE
GAME DESIGN
PROTOTYPING
TOOLS USED
GDEVAPP
PHOTOSHOP
GDEVAPP
PHOTOSHOP

Concepting, User Experience, Game Design • Prototyping

TOOLS USED

GDevApp, Photoshop

View other work

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Legowerk UX kit

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