Find the next category for OXO to expand to and create a product extension

OXO is a favorite to many people who use their products in their homes. They initially started making products for people with Arthritis, but are loved and used by a broader audience. Currently, they have product lines of kitchen tools, gardening tools, and baby care products that have pleasing aesthetics, are easy to use, and well-designed. However, OXO is looking to create a new product line to expand their reach and offerings.

Insight

Everyone hates picking up their four-legged friend's waste and waste scoopers consistently fail to last

The whole process of cleaning after your pet is something that no one looks forward to, and when they have to, the products made to help aren't built well. The market has various dog waste scoopers that have a feature or two that makes it good, but fails in other areas. If OXO can apply their product design ethos to this area of pet care, it can open up another type of audience not previously exposed to OXO and add another revenue stream for current customers.

Solution

OXO Dog Waste Scooper

One of the tasks that has the worst user experience is picking up those "presents" left behind. This Pet Care dog waste scooper allows dog owners to have an easy-to-use, portable, and durable dog waste scooper that makes that experience easier and more pleasant to accomplish.

Features

Durable, easy-to-use, and portable for wherever "duty" calls

Main pain points that users complained about, and that I designed this to solve, were that it only lasted a few uses, was flimsy, large, hard to engage the trigger, and that it didn't grip well.

Concept

Use AR to animate instructions right off the page for improved context

AR provides two key features that help users further understand their environment. 1) It puts in augmented content wherever the user holds their phone camera and 2) Provides context in the X, Y, and Z axises instead of just two like traditional mobile applications.

Why this works

Use AR to animate instructions right off the page for improved context

IKEA Assembly is a mobile application that uses augmented reality to place animated instructions into the user's environment. The little details and context that get lost in a picture can be clarified by the user walking around, moving closer and away from the model, and iconography representing key tools and actions needed.

Why this works

fulfills an unmet market need

Addresses pain points from users with current dog waste scoopers on the market.

Brings Innovation to an unsexy Market

Embraces the OXO spirit of design and ease-of-use in a product that no one likes to talk about.

Extends OXO's influence

Extends their brand into another market that is in need of OXO design ethos and innovation.

The Process

behind-the-scenes: User Research, Initial Sketches, Prototyping

Concepting, designing, and prototyping to solve
problems and create exceptional experiences

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Another needless source of question marks over people’s heads is links and buttons that aren’t obviously clickable. As a user, I should never have to devote a millisecond of thought to whether things are clickable — or not.

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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

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