OBJECTIVE

Find the next category for OXO to expand to and create a product extension for that category.

OXO is a favorite to many people who use their products in their homes. They initially started making products for people with Arthritis, but are loved and used by a broader audience. Currently, they have product lines of kitchen tools, gardening tools, and baby care products that have pleasing aesthetics, are easy to use, and well-designed. However, OXO is looking to create a new product line to expand their reach and offerings.

OPPORTUNITY

Everyone hates picking up their four-legged friend's waste, and when they do, waste scoopers consistently fail to last.

The whole process of cleaning after your pet is something that no one looks forward to, and when they have to, the products made to help aren't built well. The market has various dog waste scoopers that have a feature or two that makes it good, but fails in other areas. If OXO can apply their product design ethos to this area of pet care, it can open up another type of audience not previously exposed to OXO and add another revenue stream for current customers.

SOLUTION

OXO Pet Care: Dog Waste Scooper

OXO is opening up its product line to include a favorite furry companion: dogs. One of the tasks that has the worst user experience is picking up those "presents" left behind. This Pet Care dog waste scooper allows dog owners to have an easy-to-use, portable, and durable dog waste scooper that makes that experience easier and more pleasant to accomplish.

FEATURES

Durable, easy-to-use, and portable for wherever "duty" calls

Main pain points that users complained about, and that I designed this to solve, were that it only lasted a few uses, was flimsy, large, hard to engage the trigger, and that it didn't grip well.

RESULTS

Why this works

  • Addresses pain points from users with current dog waste scoopers on the market.                

  • Embraces the OXO spirit of design and ease-of-use in a product that no one likes to talk about.

  • Extends their brand into another market that is in need of OXO design ethos and innovation.

USER RESEARCH

INITIAL SKETCHES

MODELING PROCESS

THE TEAM

Angelica Ortiz, XD

MY RESPONSIBILITIES

Concepting, Research, User Experience, Product Design, 3D Modeling

TOOLS USED

Cinema4D, Photoshop

MY RESPONSIBILITIES
CONCEPTING
RESEARCH
USER EXPERIENCE
PRODUCT DESIGN
3D MODELING
PROTOTYPING
CONCEPTING
RESEARCH
USER EXPERIENCE
PRODUCT DESIGN
3D MODELING
PROTOTYPING
TOOLS USED
CINEMA 4D
PHOTOSHOP
CINEMA 4D
UNITY
PHOTOSHOP
SKETCH
CRIMSON HEXAGON
CRIMSON HEX

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