CONCEPT

Show the playfulness of Kavli using an AR filter to invite consumers to have fun with "cheese in a tube"

As a part of a larger campaign, Kavli wanted to introduce itself as a playful brand for gamers who don't want to stop playing to quiet their grumbling stomach. One of the ways we wanted gamers to use our product was to squeeze it directly in their mouth and to demonstrate this, I created a Facebook AR filter. As someone opens their mouth, Kavli cheese will rain down from the heavens. Based on personal experience, the filter's pretty addicting because of its shear silliness.

PROTOTYPE

PROCESS

THE TEAM

Angelica Ortiz, XD

The campaign team: Derek Longest, CBM • Lauren Vickers, ST • Jass Sosa, ST • John Sokolowski, CW • Whitney Downing, AD • Angelica Ortiz, XD

MY RESPONSIBILITIES

Product Design, 3D Modeling, Prototyping

TOOLS USED

Cinema 4D, Photoshop, Facebook AR Studio

MY RESPONSIBILITIES
CONCEPTING
PROTOTYPING
TOOLS USED
PHOTOSHOP
FACEBOOK AR STUDIO

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