The Vision for Greenway
Instead of creating static personas and user journey maps, I had suggested creating an active experience story through sound design and visuals that was still vauge enough to inspire instead of direct. Since we were a small and lean team for this project, my skills in video and audio production/editing came in handy. After working alongside a strategist and copywriter to get the narrative finalized, I sourced the voice talent and coached them in the recording studio. Afterwards, we got the raw audio and with less than 24 hours until presentation day, we divided and conquered: I focused on the sound design and making sure the video was ready, a designer worked on gathering the visuals for the video, and a strategist duo tag-teamed to get the workshop outline ready. It was an amazing collaborative effort that came together beautifully, utilizing everyone's collective strengths to get things done.